Today, influencer marketing is a key aspect of brand communication. Considering the rise of influencers / bloggers in the UAE, brands are finding it difficult to select the right set of influencers, to reach their audience.
Relying on the mundane marketing strategy as the rest of the industry is no longer a great approach, rather, putting more resources into growing your personal brand is the way forward.
Engaging a PR agency can be a very exciting exercise, especially as you start seeing results, and your brand start to appear everywhere, in various magazines, blogs, TV and even Radio, depending on your set objectives.
The world is now termed as a ‘globalised village’, and most of the credit goes to social media. In this digital age, brands are considering social media as one of the most important tools to convey their message.
Everything begins with embracing a culture of innovation and a culture that recognises the impact of technology and customer preference. Digital transformation continues to be the buzzword!
Branding was introduced as a protection against business failures by creating an identity by investing time and effort. However, not every brand is a success. Some disappear in an instant,
Known for their intimate décor and personalized luxury, boutique hotels are continuing to fascinate the world with the customizable experience they offer. More and more travellers looking for intimacy
Advancements in technology and Artificial Intelligence (AI) have revolutionized the way we live and interact with each other. Brands are just starting to grasp the true potential of AI
Introduction of any new technology should never be about just novelty. It must be about identifying the use of it to solve people’s existing problems in new ways.