Engaging a PR agency can be a very exciting exercise, especially as you start seeing results, and your brand start to appear everywhere, in various magazines, blogs, TV and even Radio, depending on your set objectives. However, what is often missed out are various ways on how to optimize that coverage. Always remember, media coverage is the best piece of information and must be used in the most efficient way possible. Having a full spread or cover page in the region’s leading magazine will definitely bring your brand great exposure, but it should not stop there, and results can be taken even further.
Below are few tips on how to maximise your media exposure:
LinkedIn is a great platform to enhance your networking and reach out to the professional world. Promoting your media coverage on LinkedIn will boost your personal profile and increase your organic reach. Never must we forget the power of media that portrays the brand as a serious industry player; media coverage can help you strengthen your social media profile, attracting potential partners, clients, as well as rock-star employees. You can feature your media coverage as a separate post or an article; don’t forget to add publication name within your profile to add more credibility.
We live in a digital world, where your website is not only a platform to welcome your target audience, but also a marketing tool to gain successful brand exposure. The website might showcase your credibility, through displaying all the media coverage received in the past and present. Feature publications logo on your homepage, as well as update your Blog and News sections, which will also add benefit to your SEO – giving you backlinks to the page and increasing page traffic.
Email Marketing is an essential tool for businesses ever since the introduction of the Internet. Now, that you got your media coverage, you can incorporate it in your monthly newsletters, which will help you sharing an informative and credible content, as well as keep the top of mind recall among your trusted audience.
Be it a sales pitch or a TED Talk presentation, adding relevant media coverage will enhance effectiveness and establish trust from the very first slides. Select key coverage and elaborate on it during the presentation, to add credibility to the information shared.
Media coverage can be featured in your marketing collaterals, such as corporate brochures, or, if it’s a printed publication, can be used as a corporate Gift, to leave a long lasting impression after your meeting with clients and partners.
It’s all about presenting the media coverage in the most efficient manner. Scan or use digital coverage, frame it and display it. This wall of fame could showcase all the best of coverages received across national and international publications. This will help to inspire your team internally, as well as build trust among office visitors.
There are so many various ways on how your printed, digital, video or audio coverage can be optimised. We would love to hear from you. If you have any additional ideas, please share with us!
About Jpd PR
We are experts in Public Relations and Digital Marketing, with offices in Dubai and London. Our talented team provides our clients with the industry’s best PR strategy, social media management, SEO, content development and web services. At Jpd PR, we create simple, effective strategies that help them connect with their audience across every channel and grow business the way they can measure. We are honoured to have worked with some notable global clients, across key sectors.
Telephone: +971 04 554 7081