Attibassi brand was born in Bologna in 1918, under the ownership of COOP and CONAD, one of the largest coffee roasters in Italy and the undisputed leader in private labeling, supplying the roasted coffee to some of the most well known coffee companies in the world, including, Nestle, Caffé Nero, Armani and more. With strong international presence, Attibassi team required support on streamlining marketing materials and roll out for the Middle East market.

CHALLENGES

Entering diverse and competitive Middle East market, Attibassi team was looking to streamline their brand communication, develop comprehensive Social Media Campaigns and community management.Planning to open more than 11 branches in UAE alone, Attibassi team was looking for an agency to support them on the retainer basis with the on-going marketing activities within the region.

RESULTS

Development and introduction of the effective communication strategy aimed at building strong digital awareness around the brand and outlets with Campaign feature within TimeOut Dubai.

SCOPE OF WORK

  • Overall PR support
  • Strategy Development, Social Media & PR Consultancy
  • Media Relations (Press Office)
  • Editing, Translation and Distribution Services
  • Community Management (Facebook / Instagram)
  • Creative Concept Content Development

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