Ballet Grand Gala is the very first venue to bring Paris Opera Ballet Principle Dancers to Dubai. It provides a magical experience of ballet with star dancers from one of the greatest ballet companies in the world – Paris Opera National Ballet. Paris Opéra has built a worldwide reputation featuring the leading dancers and new art forms in the world of ballet. The artists perform exclusive selection of classical and contemporary works.

The Gala featured Dorothee Gilbert, one of the most acclaimed dancers of the Opera. She holds the honour of the Etoile title, awarded as the highest level of achievement within the Paris Opera. The Ballet Grand Gala was held in Madinat Theatre and amazed the audience by its unique and excellent performance.

CHALLENGES

The turn around time given to the agency to create awareness about the event, was very limited. Considering the lack of awareness about the event, it was a challenge, to reach out to the audience in a short span of time.

RESULTS

The Ballet Grand Gala was covered in key publications – in the form of listings, interviews and press release. Despite the limited timeframe, the agency managed to line up interviews with influential media, that helped reach out to the audience. Engaging key bloggers, also served to be beneficial for the event and helped increase the ticket sale.

SCOPE OF WORK

  • Strategy Development and Consultancy
  • Content Development
  • Media and blogger relations
  • Interview assistance
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Public Relations

Ballet Grand Gala

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Public Relations

Amjad Al Hajj

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Public Relations, Social Media

Fiona Environs

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Public Relations

Telr

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Amjad Al Hajj