Bayzat is a technology company based in the UAE that provides insurance and HR solutions. It offers individuals and companies a platform that allows them to compare, buy and use their health insurance. For clients looking for medical coverage, Bayzat allows them to save time and money by identifying their requirements and providing a transparent comparison of all the relevant options in the market. Most importantly, ‘Bayzat Benefits’ automates administrative work for HR professionals and ensures that all HR processes are centralized, accessible and secure.

CHALLENGES

The brand was looking to launch in the UAE with a robust sustained communication plan. It wanted to create a need for the category, to increase the demand for a platform, as such. The brand wanted to position the spokespeople as industry experts and also attract investors for future funding.

RESULTS

The agency structed the communication way forward basis the brand’s objectives, which aimed at making Bayzat a sought-after start-up in the UAE. Coverage received in key publications, further helped Bayzat, expand their business and also get investors interested in the brand.

SCOPE OF WORK

  • Overall PR support, ongoing PR retainer
  • Strategy Development and PR Consultancy
  • Media Relations (Press Office)
  • Drafting, editing, translation and distribution Services
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