Carlton Hotels and Suites are owned by the First Investor, LLC. Their portfolio consists of 4- and 5-star hotels in Dubai and Europe. Recognising the ever-changing dynamics of the hospitality industry, the Carlton group of hotels has already spread its wings for growth on an international scale. Carlton Hotels and Suites has grown from a philosophy of maximising returns and minimising risks by combining the experience and expertise of a team of professionals who understand the three most important keys to the luxury hotel experience: owners, guests and employees.

CHALLENGES

The brand was looking at positioning the properties as centrally located, focusing on the convenience factor. It was looking to build a different personality for Carlton Downtown as compared to the rest of the properties. Since Carlton Palace and Carlton Tower are considered as old properties located in the heart of Dubai, it was difficult to position Carlton Downtown in a different segment of affordable luxury.

RESULTS

Development of an effective communication strategy; highlighting customer experience and profiling the property to stand different from the rest.

SCOPE OF WORK

  • Overall PR support, PR retainer
  • Strategy Development and PR Consultancy
  • Media Relations (Press Office)
  • Editing, Translation and Distribution Services
  • Event PR – Arabian Travel Market, 2018
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Public Relations

Amjad Al Hajj

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Fiona Environs

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Telr

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Influencer, Public Relations, Social Media

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