CES is specialised and focused towards the service and maintenance of centrifuges from all industries. It provides supreme servicing, repair, rebuilding and reconditioning of equipment and parts for all industries including construction, municipal wastewater treatment, tunnelling and boring to name a few.
The brand was looking to launch its operations in the UAE. Considering the B2B nature of the business, the agency had to get in touch with key trade publications who cover the niche industry. The brand was also looking to position the spokesperson as a brand representative and a knowledge house.
Development and execution of an effective communication strategy; highlighting the brand USP’s, technologically advanced facility and legacy of the management team.
SCOPE OF WORK
- Overall PR
- Strategy Development and PR Consultancy
- Media Relations (Press Office)
- Content development
- Translation and Distribution Services