Children’s Lane boutique is a family run business that preserves the refined elegance, timelessness, and tradition of a bygone era by creating loving environments steeped in luxury that families should cherish for years to come.

CHALLENGES

Specializing in bespoke decor, elegant nurseries, and stunning children’s rooms, Children’s Lane offers the finest quality handmade wooden furniture made exquisitely by expert craftsmen and artisans. The boutique gives any parent exclusive furniture collections ranging from bassinets, cribs, beds, changing tables, dressers, armoires and other petite furnishings. The main challenge for the team – lack of awareness about their amazing products and personalised approach they offer.

RESULTS

JPd initiated an integrated online and offline communication campaign aimed at exposing the brand to target audience and generating interest to its products. PR activities were also aimed at increasing traffic to the boutique as well as to its online platforms.

SCOPE OF WORK

  • Overall PR support, two-months PR support
  • Strategy Development and PR Consultancy
  • Media Relations (Press Office)
  • Editing, Translation and Distribution Services
  • Overall social media management (Twitter, Facebook, LinkedIn)

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