Reiko Cheong is the founder, and owner of Dubai Dance Academy – the home for ballet in the UAE. Reiko has performed on the world stage as a professional ballerina for over 20 years. Ever since then, she has been promoting the performing art and making ballet accessible to people, in the UAE. Born and raised in Japan, she has won ample of prestigious awards.
Lack of awareness about ballet proved to be the key challenge. However, Dubai’s growing art arena served as a stepping stone to create awareness for ballet.
Ballet as a form of art has not yet received complete acceptance in the UAE. Keeping this in mind, Jpd PR strategically aligned a communication map and targeted key influential publications
SCOPE OF WORK
- Strategy Development and Consultancy
- Content Development
- Media relations
- Interview assistance