Reiko Cheong is the founder, and owner of Dubai Dance Academy – the home for ballet in the UAE. Reiko has performed on the world stage as a professional ballerina for over 20 years. Ever since then, she has been promoting the performing art and making ballet accessible to people, in the UAE. Born and raised in Japan, she has won ample of prestigious awards.

CHALLENGES

Lack of awareness about ballet proved to be the key challenge. However, Dubai’s growing art arena served as a stepping stone to create awareness for ballet.

RESULTS

Ballet as a form of art has not yet received complete acceptance in the UAE. Keeping this in mind, Jpd PR strategically aligned a communication map and targeted key influential publications

SCOPE OF WORK

  • Strategy Development and Consultancy
  • Content Development
  • Media relations
  • Interview assistance
dubai-clock-cover-small | AMJAD AL HAJJ
View Case
Public Relations

Amjad Al Hajj

View Case
Public Relations, Social Media

Fiona Environs

View Case
Public Relations

Telr

View Case
Influencer, Public Relations, Social Media

Feli’s Kitchen

Want to work together? Let’s Talk

Bebuzzd
Bayzat