Located in the Barsha Heights district of Dubai facing Sheikh Zayed Road, the dusitD2 hotel is an upscale, contemporary hotel that caters to both business and leisure travelers. The hotel is strategically located with major leisure and business destinations, which can be easily accessible.
dusitD2 was looking to create the desired awareness and top of the mind recall. It was important to highlight the USPs of the property to make sure it stands out from the rest. The brand was looking for a Social Media strategy to reach out to the target audience.
Jpd analysed the target audience carefully and developed an effective Social Media communication strategy; highlighting the USPs of the property, showcasing the events and restaurants within the property, to build excitement among the audience.
SCOPE OF WORK
- Social media strategy Development and implementation
- Content development
- Event coverage