Feli’s Kitchen is a family owned business that offers home-made treats for everyone to enjoy! Being hearty believers of the notion, that family time is precious, enthused the couple to introduce Feli’s Kitchen. The brand legacy lives on through simple ingredients, which lock in the authentic flavours, that are appreciated by the entire family.
Specialised in delicious and convenient meals, Feli’s Kitchen is all about using only the top-quality ingredients, which delights the entire family. The major challenge faced was to stand out from its competitors and build awareness for the brand and its product line, especially the newly launched products.
Jpd PR analysed the brand’s objectives and put together an influencer marketing strategy. The agency got in touch with key mom bloggers to highlight the brand as ‘kids friendly’ and showcase the convenience factor of ‘home-made meals for the family’. The campaign garnered a lot of traction and helped showcase the brand’s USPs.
SCOPE OF WORK
- Strategy Development and Consultancy
- Content Development
- Third party page competitions
- Overall social media management (Instagram, Facebook)