Udrive is the first car-sharing provider in the Middle East that that starting the 17th of January 2017 offers drivers a cost-effective, short-term driving solution.
The concept is rather new in the UAE, so not many people are aware of it or believe that it’s not that easy to use it. As new players appear on the market, it is important for the brand to stand out and be seen as the first car-sharing provider in the Middle East.
Development of the effective communication strategy aimed at building strong awareness around the brand (organization of test drives, interviews; launch of interactive community awareness campaigns as well as communication of the key company’s news via press release distribution and lifestyle editorials).
SCOPE OF WORK
- Press release distribution
- Targeted media relations (interviews, reviews, test drives)
- Format – 2 months project