Relying on the mundane marketing strategy as the rest of the industry is no longer a great approach, rather, putting more resources into growing your personal brand is the way forward. Personal PR gives an edge to an individual and creates a business impact on its target audience. It focusses on your skills and expertise that adds distinct value. It isn’t always about getting a business card or a fancy email header, it’s about who you stand for, that serves as a valuable tool, to generate new leads. It wouldn’t be wrong to say that, for entrepreneurs or professionals, personal PR is equivalent to their reputation. However, it is not something that happens overnight, it takes a lot of planning, understanding one’s strengths and perfecting them.
While we understand that there are multiple elements that build a positive impact on business, personal PR further leverages future endeavors. If you are the face of a company, it is essential for you to grow your personal brand, in order to enhance the business. As a business leader, a robust personal brand can help communicate better and connect with employees, investors, the community and media. There could be instances, that your business may not be well-known, hence your personal branding comes to play. Instead of introducing yourself as the CEO of a start-up or a not so known company, its best to highlight your collective experience and knowledge in the sector. Sharing details on the events / conferences you have spoken at or clients serviced in the past, will help attract leads, thus expanding business.
Personal PR matters immensely when large potential clients are researching about you. Most of the times what matters to them is your industry exposure and if you would be able to handle the project for them. Your personal PR would highlight that you as an expert can be trusted in your particular role. It can position you as the go-to expert in your field, thus creating trust and more future business opportunities. When you’re positioned as an expert, it’s easier for people to refer clients to you. Not just that, it also helps you promote your services and products without coming across as trying to sell something all the time.
While building a personal brand, one of the biggest mistakes you may tend to make, would be trying to appeal to everyone. It is important to remember that not everyone is your ideal client, thus identifying the precise target audience and building a brand that is attractive to them, is important.
Personal PR is not just about the digital presence, it is about an individual’s online and offline persona. While personal PR helps to shape you, it also helps you stand out from the rest and communicate things in a different way that may matter to many. Media for the very long time has been treated as an effective channel to communicate one’s thoughts, hence participating in industry stories or contributing thought pieces certainly adds value to developing your personal PR. On the other hand, staying ahead in the online world adds the desired worth – updating your social media accounts and making sure all the information is accurate and up-to-date helps build a positive effect on your personal image.
Creating a personal brand isn’t easy! Think long-term and remember of what’s working and what’s not and adjust accordingly.
About Jpd PR
We are experts in Public Relations and Digital Marketing, with offices in Dubai and London. Our talented team provides our clients with the industry’s best PR strategy, social media management, SEO, content development and web services. At Jpd PR, we create simple, effective strategies that help them connect with their audience across every channel and grow business the way they can measure. We are honoured to have worked with some notable global clients, across key sectors.
Telephone: +971 04 554 7081